path2-banner-images

 

A First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance.

FEATURED CASE STUDY

HOT NEWS

Trueffect Makes the Inc 500 List!

We're moving up! For the 2nd year in a row, we've made the Inc 500l5000 list and this year we've inched our way in to the Inc 500 (literally)!
Learn More »

Trueffect Selected as Red Herring Top 100 North America Winner

Red Herring announced its Top 100 winners at an event in Monterey, California that celebrated these startups’ innovation and technologies across their respective industries. Learn More »

 


–– FROM THE BLOG ––

Most marketers use ROI (Return on Investment) and ROAS (Return on Ad Spend) interchangeably without understanding the true business value of each.

Trueffect has been named a Red Herring Top 100 Global winner for 2014. This identifies Trueffect as one of the leading private companies across North America, Europe, and Asia.

As display advertising has moved from a contextual “set-it-and-forget-it” advertising vehicle to an audience based optimized machine, accurate measurement has become the priority.

In Ad Age, Chief Product Officer Jeff Hassemer shares why big data may not be for everyone and how marketers can use “small data” to better target customers.

Using Trueffect’s first-party technology, Ancestry.com was able to prove value and discover better ways to market to prospects and to improve display as a retention strategy.

Read on to understand the value that an ad server can provide in the measurement, auditing and optimization of your entire display spend for better ad campaign performance.