A First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance.
Trueffect Names Alex Yoder Chief Executive Officer
Trueffect today announced the appointment of Alex Yoder as Chief Executive Officer. Mr. Yoder has been on the Board of Directors of Trueffect where he has provided leadership and strategic counsel since September 2009. Learn More »
Important MSN & AdX SSL Changes
Do you currently buy media through AdX or MSN? If so, in June 2015, MSN and AdX will begin to only accept SSL-enabled ads; make sure to make the change sooner than later!
Trueffect Makes the Inc 500 List!
We're moving up! For the 2nd year in a row, we've made the Inc 500l5000 list and this year we've inched our way in to the Inc 500 (literally)!
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Trueffect Selected as Red Herring Top 100 North America Winner
Red Herring announced its Top 100 winners at an event in Monterey, California that celebrated these startups’ innovation and technologies across their respective industries. Learn More »
–– FROM THE BLOG ––
Using Trueffect’s first-party technology, Ancestry.com was able to prove value and discover better ways to market to prospects and to improve display as a retention strategy.