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Trueffect First-Party Technology: Serve Ads Directly from Your Domain

Serve 50% More Targeted Display Ads

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First-Party Technology gives advertisers the ability to improve recognition rates and the ability to target 1.5 to 7 times
as many users with audience-based targeting.

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Convert More Visitors and Improve Targeting Using Site & Customer Data

Customer data that already exists in an advertiser’s cookies for site customization and analytics can be seamlessly leveraged for display advertising targeting and conversion.

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Secure Site and Customer Data and Keep Targeting Information Refreshed

Ads are served directly from the advertiser’s domain (and behind the firewall) enabling 1:1 targeting with customer-specific preferences and the ability to exclusively read and write to the cookie on every access, ensuring data privacy and freshness. Recognition of existing customer relationships dramatically improves performance.

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Measure performance in a customer-centric view

Trueffect’s reporting allows you to better manage Publisher performance and optimize campaigns through a consolidated user view connecting all other browsers and devices.

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forbes names trueffect one of most promising companies

Forbes Names Trueffect One of America’s Most Promising Companies for 2014
Ranked #68 out of 100

Forbes’ third annual list recognizes the leading privately-held, high-growth companies that boast compelling business models, strong management teams and notable customers and investors. Learn More »


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