We maximize your digital relationships by enabling you to connect directly with your customers and prospects via digital channels. Our SaaS based solution provides performance marketers clear control and efficient utilization of their hard-won data assets.




Trueffect Makes the Inc 500|5000 List!

Trueffect once again makes this prestigious list of the fastest growing private companies in America.
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Data has become the modern-day currency for brands to maintain a competitive advantage. As a result, brands have increasingly built entire infrastructures to support an ecosystem of data.

Trueffect has been named a Red Herring Top 100 Global winner for 2014. This identifies Trueffect as one of the leading private companies across North America, Europe, and Asia.

As display advertising has moved from a contextual “set-it-and-forget-it” advertising vehicle to an audience based optimized machine, accurate measurement has become the priority.

In Ad Age, Chief Product Officer Jeff Hassemer shares why big data may not be for everyone and how marketers can use “small data” to better target customers.

Using Trueffect’s first-party technology, was able to prove value and discover better ways to market to prospects and to improve display as a retention strategy.

Read on to understand the value that an ad server can provide in the measurement, auditing and optimization of your entire display spend for better ad campaign performance.