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A First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance.

FEATURED CASE STUDY

HOT NEWS

Trueffect Makes the Inc 500 List!

We're moving up! For the 2nd year in a row, we've made the Inc 500l5000 list and this year we've inched our way in to the Inc 500 (literally)!
Learn More »

Trueffect Selected as Red Herring Top 100 North America Winner

Red Herring announced its Top 100 winners at an event in Monterey, California that celebrated these startups’ innovation and technologies across their respective industries. Learn More »

Upcoming Speaking Engagements

SEO Oktoberfest 2014
September 24–26 :: Munich, Germany

SEO Oktoberfest 2014
September 24–26 :: Munich, Germany

SMX East
September 30-October 2 :: New York, NY

Pubcon
October 6-9 :: Las Vegas, NV

Upcoming Speaking Engagements Continued

ad:Tech New York
November 5-6 :: New York, NY

2014 Red Herring Global Top 100
November 19 :: Pasadena, CA

 


–– FROM THE BLOG ––

Straight from AdExchanger Programmatic I/O, read what top industry professionals are saying about “The State of Cross Channel Measurement” in this full blog recap from CMO Tim Mayer.

Our very own Finn Faldi (President and CEO) is back on the pages of Ad Age with his latest article – A New Addition to the C-Suite: Chief Programmatic Officer.

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Trueffect’s new Chief Product Officer, Jeff Hassemer, is on the pages of MediaPost with a new article, Attribution and The Rise of Data-Driven Marketing.

For the 2nd year in a row, we’ve made the Inc 500|5000 List of America’s Fastest Growing Private Companies! This year, Inc Magazine has named us #499 and we couldn’t more thrilled!

In his most recent AdExchanger piece, CMO Tim Mayer schools us on how CPG brands can target users similar to performance marketers and all it takes is a little loyalty.

Using Trueffect’s first-party technology, Ancestry.com was able to prove value and discover better ways to market to prospects and to improve display as a retention strategy.