Trueffect First-Party Technology: Serve Ads Directly from Your Domain
First-Party Technology gives advertisers the ability to improve recognition rates and the ability to target 1.5 to 7 times
as many users with audience-based targeting.
Customer data that already exists in an advertiser’s cookies for site customization and analytics can be seamlessly leveraged for display advertising targeting and conversion.
Ads are served directly from the advertiser’s domain (and behind the firewall) enabling 1:1 targeting with customer-specific preferences and the ability to exclusively read and write to the cookie on every access, ensuring data privacy and freshness. Recognition of existing customer relationships dramatically improves performance.
Upcoming Speaking Engagements
September 24–26 :: Munich, Germany
September 30-October 2 :: New York, NY
October 6-9 :: Las Vegas, NV
ad:Tech New York
November 5-6 :: New York, NY
2014 Red Herring Global Top 100
November 19 :: Pasadena, CA
Trueffect’s reporting allows you to better manage Publisher performance and optimize campaigns through a consolidated user view connecting all other browsers and devices.
Trueffect Selected as Red Herring Top 100 North America Winner
A prestigious list honoring the year’s most promising private technology ventures
Red Herring announced its Top 100 winners at an event in Monterey, California that celebrated these startups’ innovation and technologies across their respective industries. Learn More »