truconnect

The only Relationship
Advertising platform in
the world.

Yes, we have re-invented
online advertising.

Never before have brands been able to connect so wholly with their best customers and prospects online. We dramatically improve media performance web-wide by transporting your campaigns to startling new heights of relevance and insight. And we do it all with a level of consumer privacy that makes meatloaf out of questionable behavioral targeting practices. It’s not voodoo, it’s TruConnect™. Learn More

talk is cheap

Consumer privacy is more than
just talk at TruEffect.

Your relationship with consumers
is your most valuable asset.
Treat it like that.

The best relationships occur when a brand has a reputation with its audience as a known and trusted merchant, and never violates that trust. Unlike other targeting solutions that routinely collect and leak customer data to 3rd parties, our game-changing technology promotes happy relationships by delivering campaigns with complete transparency, from a familiar domain. Learn More

latest news and posts

July 28, 2010
Go ahead, put all those eggs in one basket
Now that advertisers are opening their pocketbooks more, it’s a great time to take a comprehensive look at how your online advertising dollars are working across all efforts. Read On

July 14, 2010
OMB unleashes new privacy guidelines for Government sites
The Government Office of Management and Budget (OMB) issued new guidelines for web measurement and the use of 3rd party technologies for government sites. Read On

July 13, 2010
What women want
Relationship advertising? Nearly 90 percent of women studied wish they were sent more tailored offers from trusted brands. Read On