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A First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance.

FEATURED CASE STUDY

HOT NEWS

Trueffect Makes the Inc 500 List!

We're moving up! For the 2nd year in a row, we've made the Inc 500l5000 list and this year we've inched our way in to the Inc 500 (literally)!
Learn More »

Trueffect Selected as Red Herring Top 100 North America Winner

Red Herring announced its Top 100 winners at an event in Monterey, California that celebrated these startups’ innovation and technologies across their respective industries. Learn More »

Upcoming Speaking Engagements

SEO Oktoberfest 2014
September 24–26 :: Munich, Germany

SEO Oktoberfest 2014
September 24–26 :: Munich, Germany

SMX East
September 30-October 2 :: New York, NY

Pubcon
October 6-9 :: Las Vegas, NV

Upcoming Speaking Engagements Continued

ad:Tech New York
November 5-6 :: New York, NY

2014 Red Herring Global Top 100
November 19 :: Pasadena, CA

 


–– FROM THE BLOG ––

In his most recent AdExchanger article, CMO Tim Mayer discusses why expressed data is more accurate and powerful than inferred data and what this means for the future of targeting.

Trueffect has been named a Red Herring Top 100 Global winner for 2014. This identifies Trueffect as one of the leading private companies across North America, Europe, and Asia.

Our very own Susan Esparza explains how to extend the life of your current creative beyond its usual burnout point by expanding the audience for the creative.

In Part 3 of our Programmatic Balance Series, learn about a handful of reports that can provide you with answers as to how you can optimize your programmatic direct response campaign.

Read on to understand the value that an ad server can provide in the measurement, auditing and optimization of your entire display spend for better ad campaign performance.

Using Trueffect’s first-party technology, Ancestry.com was able to prove value and discover better ways to market to prospects and to improve display as a retention strategy.