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Trueffect First-Party Technology: Serve Ads Directly from Your Domain

Serve 50% More Targeted Display Ads

Case Study - Ancestry.com

First-Party Technology gives advertisers the ability to improve recognition rates and the ability to target 1.5 to 7 times
as many users with audience-based targeting.

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Convert More Visitors and Improve Targeting Using Site & Customer Data

Customer data that already exists in an advertiser’s cookies for site customization and analytics can be seamlessly leveraged for display advertising targeting and conversion.

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Secure Site and Customer Data and Keep Targeting Information Refreshed

Ads are served directly from the advertiser’s domain (and behind the firewall) enabling 1:1 targeting with customer-specific preferences and the ability to exclusively read and write to the cookie on every access, ensuring data privacy and freshness. Recognition of existing customer relationships dramatically improves performance.

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Upcoming Speaking Engagements

SEOktoberfest 2014
September 24–26 :: Munich, Germany

SMX East
September 30-October 2 :: New York, NY

October 6-9 :: Las Vegas, NV

ad:Tech New York
November 5-6 :: New York, NY

2014 Red Herring Global Top 100
November 19 :: Pasadena, CA


Measure performance in a customer-centric view

Trueffect’s reporting allows you to better manage Publisher performance and optimize campaigns through a consolidated user view connecting all other browsers and devices.

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Trueffect Selected as Red Herring Top 100 North America Winner

Trueffect Selected as Red Herring Top 100 North America Winner
A prestigious list honoring the year’s most promising private technology ventures

Red Herring announced its Top 100 winners at an event in Monterey, California that celebrated these startups’ innovation and technologies across their respective industries. Learn More »