Solutions

The power of direct in all your online display media

Relationship Advertising allows you to recognize your customers and prospects – wherever you buy media on the web – dramatically increasing results and reducing waste. Powered by our patent-pending DirectServe™ Technology, it turns every ad impression into a compact equivalent of a visit to your website, giving you the advantage by serving all your campaigns from your web domain.

Coined “first party ad serving”, this game-changer utilizes the marketing data you already have to respond in real time with the most relevant messages. You'll be amazed at the ease of implementation and immediate impact to your business. By eliminating data aggregation and enhancing transparency using the advertiser’s web domain, we offer the most privacy-centric ad serving platform in the industry.

Deep customer and media insights

Unparalleled insights by fusing site analytics and eCommerce data with campaign data
Utilizes this data to detect, in real-time, a consumer's relationship with the brand
Reveals how and where customers and prospects intersect with your media buys

Improved ad relevance

Recognizes and targets in real-time based on who is seeing an ad
Micro-targets based on the segment, product interest, or any internal criteria
Adjust media buys to reflect where your customers and prospects spend time

Increased yield

Optimizes at the most granular level: by product preference, shopper type, etc.
Scores your media buys based on your business goals
Increases penetration into your most valuable customer segments
Improves effective CPM, reduces duplication, and enhances frequency

Consumer privacy

Creates and sustains a positive experience with a known and trusted merchant.
Complete transparency, with campaigns delivered from a familiar domain
No data leakage to 3rd parties like targeting agents or profiling companies

Industry leading workflow

Drag and drop convenience backed by an enterprise caliber ad serving platform
Saves hours of valuable time to devote to more important tasks