Board of Directors

Alex Yoder, CEO Webtrends

As CEO, Alex is responsible for worldwide operations and the overall strategic vision of WebTrends. Prior to appointment as CEO, he spent the past seven years serving in key management positions at WebTrends, with his last role being vice president of sales, North America. During his tenure at WebTrends, Alex has successfully worked to expand the brand and deliver business value to global enterprises. His time at WebTrends tops off more than 20 years of global business experience spanning leadership roles across sales, marketing and operations. Additionally, he served as vice president of sales for Touch Clarity, a behavioral targeting company.

Alex hold a Bachelor of Arts in English literature from Whitman College.

Ron Hill - President and CEO, TruEffect

Ron is founder and CEO of TruEffect. He brings over 25 years experience in computer systems, and network architecture. He was VP of Engineering at MatchLogic/Excite@Home, as well as CIO of Excite, where he built a solid foundation to prepare the company for growth and its merger with @Home.  He’s held numerous Director, CIO and VP positions with companies such as Neodata/EDS , G.Heileman Brewing Co, and Oxford Health Plans, as well as in mining, airship, and TV/Newspaper industries.

He holds degrees in Electronics and Telecommunications and Business Management from The Sydney Institute of Technology.

Scott Nelson - Executive Vice President and COO, TruEffect

Scott is co-founder and COO at TruEffect, and brings over 23 years experience in advertising, promotions, and brand management experience with premium global brands such as General Motors, Nokia, Infiniti, and Charles Schwab.

Scott led Enterprise Accounts at MatchLogic, and was responsible for growing revenue with multi-million dollar global clients like Proctor and Gamble. Prior to that, he worked in the Cadillac division of General Motors. He's actively engaged in consumer privacy activities, and presents privacy insights and outlooks at industry conferences. He holds a bachelor’s degree in Business Administration from, you guessed it, Iowa State University.