Board of Directors
Alex Yoder, CEO Webtrends
As CEO, Alex is responsible for worldwide operations and the overall strategic vision of WebTrends. Prior to appointment as CEO, he spent the past seven years serving in key management positions at WebTrends, with his last role being vice president of sales, North America. During his tenure at WebTrends, Alex has successfully worked to expand the brand and deliver business value to global enterprises. His time at WebTrends tops off more than 20 years of global business experience spanning leadership roles across sales, marketing and operations. Additionally, he served as vice president of sales for Touch Clarity, a behavioral targeting company.
Alex hold a Bachelor of Arts in English literature from Whitman College.
Ron Hill - President and CEO
Ron’s our resident Aussie, and founder of TruEffect. He cogitates the strategic vision of the company, when he’s not managing employee BarBQ’s and other events involving beer. He’s a techy guy with over 25 years experience in computer systems, and network architecture stuff. He loves soccer (even though he can’t call it football over here) and coaches the sport whenever possible.
Prior to founding TruEffect, Ron was VP of Engineering at MatchLogic/Excite@Home, as well as CIO of Excite, where he built a solid foundation to prepare the company for growth and its merger with @Home. He’s held numerous Director, CIO and VP positions spanning multiple industries and with companies like Neodata/EDS , G.Heileman Brewing Co, and Oxford Health Plans, not to mention the gold and coal mining, airship, and television and newspaper industries. He holds degrees in Electronics and Telecommunications and Business Management from The Sydney Institute of Technology. Yes, that’s in Australia.
Scott Nelson - EVP and COO
Scott’s from Iowa, just like Captain Kirk (except he doesn’t work in outer space) As co-founder and operations chief, he does just about everything, including being in charge of birthday’s and making sure we get ice cream. He brings priceless insights from more than 23 years of advertising, promotions and brand management mojo with premium global brands like General Motors, Nokia, Infiniti, and Charles Schwab to guide strategic vision for both the company and our clients.
Scott’s also from MatchLogic, where he led Enterprise Accounts and was responsible for growing revenue with multi-million dollar global clients like Proctor and Gamble. Prior to that, he worked in the Cadillac division of GM, but he doesn’t drive one. He’s a runner and we can’t always catch him, but when we do he’s often busy with consumer privacy activities like presenting the latest privacy insights and outlooks at behavioral advertising conferences and other industry conferences and groups. He holds a bachelor’s degree in Business Administration from, you guessed it, Iowa State University.
Tom Metz
Tom brings more than 30 years of diverse financial management experience. As Senior Vice President and Treasurer of privately-held Leasetec Corporation in Boulder, he oversaw all financial and administrative functions as the company grew organically and through acquisitions from 15 employees in 1985 to over 350 employees in 22 countries by 1997. Leasetec had over $500M in diverse equity and debt financing structures and commitments in support of providing vendor lease financing for customers of major technology companies such as Cisco, Hitachi, Unisys, StorageTek, Digital, and Oracle. After the acquisition by Key Bank in 1997, Tom continued in that role, followed by involvement in business development and strategic program structuring.
Tom has held key financial positions at Marriot Corporation, overseeing the financial performance of individual business units, Satellite Business Systems, as Controller of the $1B IBM/Aetna/Comsat joint venture, and Georgetown Law Center, as Assistant Dean/Director of Administration.
He's actively involved with a number of early stage ventures and currently serves as Treasurer on Boulder Community Hospital's Board. He holds an MBA from George Washington University in Washington, D.C., where he was a University Teaching Fellow.