Our Team

Scott Nelson - EVP and COO

Scott is responsible for managing the operations of the company while staying focused on the needs of the marketplace.

He brings more than 24 years of successful online and offline marketing and client management experience with premium global brands to TruEffect. His expertise in advertising, promotions and brand management, along with his experience in online privacy, media measurement and Internet technology, allow him to offer valuable insights and strategic direction to client initiatives.

Prior to his role at TruEffect, Scott led the Enterprise Account practice at MatchLogic where he was responsible for ensuring delivery for and growing revenue with multi-million dollar clients including General Motors, Nokia, Radio Shack, Infiniti, Charles Schwab and TD Waterhouse.

For 13 years, Scott held various wholesale, marketing and advertising positions with General Motors in the Cadillac Motor Car division. Responsibilities included managing advertising programs exceeding $100 million, directing consumer influence programs and overseeing execution of television, print, radio and interactive production.

Scott holds a bachelor’s degree in Business Administration from Iowa State University.