Company Overview

TruEffect™ is completely redefining the way advertisers approach online media. Our patent-pending TruConnect™ technology, the first Relationship Advertising™ platform in the world, lifts media performance from 30%-200% and reduces media cost by up to 40%. For the first time, advertisers can recognize every customer and prospect, in real-time, and at every interaction anywhere on the web, creating an unparalleled opportunity for building relevant customer relationships.

Because TruConnect™ works within an ad delivery technology, there is no particular media to buy to reap its benefits. No special database to build and no costly integration costs. Instead of deploying dozens of disparate solutions, this global, integrated approach leverages your existing systems and data. The only change you will make is to your ad server.

Our “first-party” approach is the most privacy-centric model in the industry, singled-out as a superior advertising model by the Federal Trade Commission. It allows advertisers and agencies to achieve dramatic performance gains by fusing the science of direct marketing with the interactivity and reach of the web, without handing over valuable customer information to third parties.

As a result of this game-changing technology, we’ve developed an entirely new category of analysis that provides advertisers with the ability to overcome the measurement inaccuracies caused by cookie deletion. This capability will overcome the industry’s current conversion error rates that cost advertisers billions of dollars every year.

TruEffect™ was founded in 2002 by internet industry veterans, and our team provides a powerful blend of online and direct marketing experience to provide strategy and technology solutions to digital advertising.