"Only companies that have demonstrated high levels of customer service, proved their experience and attained advanced certification receive the designation of Microsoft Certified Partner. Microsoft recognizes TruEffect, Inc. for its skills and expertise in providing customer satisfaction with Microsoft products and technology."

– Allison Watson, VP of Worldwide Partner Sales and Marketing Group at Microsoft.

spacer.gif

Partners

The partnership between Webtrends™ and TruEffect™ leverages the power of a shared advertiser data model allowing clients to seamlessly integrate web wide media performance data and site side analytics data at a transactional level without complex pixeling or data synchronization. This integration provides unparalleled insight into consumer behavior and media performance based on the consumer's engagement with the brand, and permits real time optimization of active campaigns based on those insights.

Webtrends™ is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends™ delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends™ business solutions and client services expertise to optimize their customers' online experiences. Webtrends™ was the first web analytics company, founded over 15 years ago. For more information, visit: http://www.Webtrends.com.


As a Certified Microsoft Partner, TruEffect has demonstrated proficiency with Microsoft technologies and proven ability to meet customer needs.  Being a certified Microsoft partner enables TruEffect to continue to enhance TruConnect’s Campaign Console, which is built entirely within Microsoft Excel, and to take advantage of Microsoft support services , including access and training to continue our mission of innovating real solutions for online advertisers.

The Microsoft Partner Program was launched in December 2003 and represents Microsoft's ongoing commitment to the success of partners worldwide. The Microsoft Partner Program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners’ businesses be successful.