FAQs
- How did TruEffect get started?
- TruEffect started in 2002 when a group of individuals that worked together at MatchLogic, Inc., a Colorado company that was instrumental in the development of the advertising technology used across the Internet today decided to strike out on their own.
- From our inception, we created a flexible ad serving solution that rides on a proven, enterprise-class platform. Today, TruEffect continues to innovate, developing a suite of smart solutions for today’s advertisers.
- What products do you currently offer? And what functions do they serve?
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- TruAdvertiser.xls™ uses Microsoft© Excel to manage an enterprise-class ad server where you can schedule campaigns and upload creative with drag-and-drop ease
- SafeServe serves campaigns without cookies while employing a higher standard of consumer privacy
- DirectServe™ creates a direct relationship with your customer while developing a proprietary data asset
- What kind of problems do you solve with your suite of products?
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- over complexity – by utilizing the familiar environment of Microsoft Excel to manage the planning, buying, trafficking, and reporting of online advertising campaigns directly from your own desktop
- waste and duplication – you will integrate with established systems to increase productivity and create more efficient workflow
- consumer privacy – our products offer the only solution to advertisers that allows them to serve ads and measure impressions without third-party cookies.
- We have challenged the existing ad serving model empowering advertisers and publishers to leverage all digitally addressable media within an innovative solution set.
- Why choose TruEffect over the competition?
- TruEffect allows you to take control, literally. Through a command of the technology and an innovative approach, we have separated the workflow from the data while preserving all the benefits of the robust delivery system.
- Traditional ad servers have retained the control of the data preventing the advertiser from developing an in-house database of campaign data. Through TruEffect’s patent-pending DirectServe™ technology, advertisers take control of their online campaign data and can create a direct relationship with the consumer.
- Can TruEffect help me if I am an advertiser?
- Yes. Our products allow you to view and manage information to create more targeted campaigns that can be integrated throughout your entire marketing ecosystem.
- Can TruEffect help me if I work at an advertising agency?
- Yes. Our products enable you to manage your time, budgets, and reporting more efficiently. By helping you focus fewer resources on the workflow of ad serving and the reporting functions, you will focus more on the performance of the interactive advertising campaigns.
- How do advertisers get started in TruEffect’s program?
- Launching a campaign in TruAdvertiser.xls™ with a new client is easy, especially when using Microsoft© Excel. We have taken a customer from contract signing to campaign launch in a couple of hours. Our sales staff will take time to clearly understand the client’s online advertising needs and often introduces the Client Services Coordinator early in the process.
- The actual process of using TruAdvertiser.xls™ requires the client’s computer to run Microsoft© Office 2003 Pro or Microsoft© Office 2007. The download of the TruAdvertiser.xls™ solution takes less than five-minutes. From there, the Client Services Coordinator will issue a log-in to the customer and conduct a virtual training and orientation session helping to set-up and traffic the first campaign.
- What is TruEffect’s company vision?
- To become the leading technology company in the advertising industry by offering pioneering solutions that solve continuously evolving challenges.
- What is TruEffect’s business model?
- We are a technology company that sells services delivered through proprietary applications developed in-house for the advertising industry.
For more information on TruEffect's easy to implement, full service ad serving:
or call us at 877-878-2383
