At TruEffect™ we believe trust is the most important aspect of the relationship between a consumer and a brand. Trust is why a bank teller knows your name, why the store clerk knows your size, or why a hostess seats you at your favorite table.

In the online world, trust enables brands to offer personalized experiences on their sites – like remembering your account details, or favorite destinations and products. We believe consumers want the same privacy, trust, and personalized experience they get offline, mirrored online.

• Yes – recognize me when I visit your site or online store 
• Yes – remember what I like and what I want to buy 
• Yes – remember the level of service I prefer, and leave me alone when I’m just browsing 
• No – don’t have an unknown third-party track me around your store and record my activities
• No – don’t sell my information to another merchant so they can market to me
• No – don’t create a “profile” from my preferences and sell it to a complete stranger

Most online advertising companies insert themselves between a brand and its consumer.  This has been considered a “necessary evil” or “cost of doing business” because technology didn’t exist to allow the brands to retain control.  Until now.  TruEffect’s TruConnect™ platform brings assurance to both consumers and brands that data collected during a site visit or while viewing an ad is safe and secure and will only be used by that merchant to personalize the customer experience.  No aggregating data across merchants.  No third-party tracking tags leaking customer and site information. No violating consumers’ trust.   Just the best performance and measurement available.