FAQ's

Who is TruEffect anyway?
In 2002, TruEffect grew out of a group of dedicated marketing and technology guys who helped to pioneer the internet ad technology used across the web today. Our goal is to deliver innovative solutions to today’s interactive advertisers and agencies though our world-class, patent-pending systems. Our most recent offering, TruConnect’s Relationship Advertising™ platform is revolutionizing the way advertisers approach digital marketing by bringing the ability to advertise based on your relationship (or absence of one) with a consumer, and to assess media and campaign successes based on your individual business metrics.

What’s TruEffect’s manifesto?
We believe the current web ad model must evolve to meet changing advertiser needs, and to attract its proportional share of media dollars that more accurately reflect the investment consumers have made in the web. Third-party measurement is irreversibly broken, and pay-for-performance models are distorting the true value of media, costing advertisers billions. Consumers want to easily recognize and do business with known and trusted merchants who recognize the expectation that data provided be used to create relevant interactions, rather than having it siphoned off by unknown third parties and sold to the highest bidder. The online industry is missing the opportunity to apply proven marketing methodologies that turn this “broadcast” medium into a remarkably powerful direct marketing channel by enabling advertisers to utilize the rich customer data they’ve already spent dearly to accumulate.

What products do you offer, and what do they do?
• TruConnect™ empowers advertisers to forge direct and meaningful relationships with their customers and prospects by being able to listen and respond to their needs - all within your online advertising campaigns. When you advertise based on relationship, response rates triple. With a campaign console built entirely within Microsoft© Excel, it also saves you time and money by scheduling campaigns and uploading creative in the blink of an eye.
• TruAnalytics™ provides a view into campaign data that you’ve never seen before. You can create goals based upon your own business metrics, and analyze campaign success accordingly. You can see where your media buys intersect your customer base, and score publishers based on your own criteria, not just click-throughs and conversions.
• TruServices™ professional services team takes an entirely new approach to your online needs. Everything from basic training and support, to customized strategy, test design and implementation and campaign analyses. We show you how to transform the web from a broadcast medium into a direct marketing channel.

What problems do you solve with your suite of products?
• Performance – you will double, triple, even quadruple your campaign performance, improve ROI, and reduce media costs by applying Relationship Advertising to your online campaigns.
• Insights – you will achieve greater knowledge and insights into your audience and media than ever before. You’ll understand consumers and how their relationship with your brand, or lack of relationship, drives response rates so you can make the most of each and every engagement.
• Efficiency – our solutions not only integrate elegantly with your existing systems, but will save you time and money by increasing productivity. We simplify the process by putting it all into the familiar environment of Microsoft Excel®. Manage media buying, creative uploading, trafficking and reporting of online advertising campaigns directly from your desktop.
• Consumer Privacy – our suite of products are the only solutions in the industry built upon a first-party approach to the data, enabling advertisers to utilize superior targeting, while protecting their consumers’ right to privacy.

Why choose TruEffect?
There are many online advertising solutions, from technology providers (ad servers, site analytics, search bid management) to media partners and targeting agents. But TruEffect provides the only platform that expressly integrates all the knowledge an advertiser or agency already has about their audience and applies it web-wide, in real-time, to all their display campaigns, regardless of where they buy media. This amazing targeting and analytics platform is driven from within the familiar and easy to use Microsoft Excel®. Our easily accessible, North American based customer service team provides ongoing training and support. And all this is available at no additional expense over the cost you currently incur to serve your online campaigns. We think it’s a no-brainer, but you decide.

What do I actually buy from you?
TruEffect’s suite of products integrates entirely with your existing systems, such as site analytics, eCommerce, databases, and media partners. The only change required in order to take advantage of all the benefits of the TruConnect platform is that we serve your ads. We don’t sell media, so you don’t have to give up any existing partnerships. We provide optional Professional Services and the TruAnalytics solution at an additional cost, and can help you assess your needs to determine what level of package is appropriate.

How do I get started?
Our systems are so easy to implement, we’ve taken clients from approval to launch in as little as a few hours. Our staff first takes the time to clearly understand your specific needs and determine the best way to implement. If you want to use Relationship Targeting, a simple technical implementation that takes about an hour will occur with your tech team and ours. Then your staff will download and install our application (in less than 5 minutes) and a client services account manager will issue you a log-in and provide a comprehensive training and orientation session, helping to set-up and traffic your first campaigns. Always available for follow on questions and support, they may even be retained to entirely manage your campaigns if you so choose. Depending upon the complexity of your needs, you may even choose to engage our professional services team for strategic consulting or in depth analytics.