SCOTTSDALE, Ariz., April 2, 2013 – Spindle, Inc. (OTCBB:SPDL), a leading provider of mobile payments solutions, today announced it has reached an agreement with TruEffect™, a leader in First-Party display advertising technology, to integrate Spindle’s MeNetwork mobile marketing platform with TruEffect’s display advertising services. As a result of this partnership, TruEffect will be able to use the MeNetwork platform to deliver location- and time-relevant offers from major retailers and restaurants to consumers through their mobile devices.

“We are delighted to form this partnership with TruEffect, which is considered the leader in First-Party advertising services,” said Bill Clark, president of Spindle. “We expect the combination of TruEffect’s First-Party advertising technology with MeNetwork’s robust mobile marketing platform will result in more efficient marketing campaigns and serve the needs of both merchants and consumers.”

As part of the agreement, TruEffect will utilize its sales force and customer relationships in an effort to increase the volume of merchants on the MeNetwork platform. MeNetwork plans to leverage TruEffect’s powerful First-Party display advertising platform to acquire customers by providing incentives to download the MeNetwork app in select advertisements.

The MeNetwork application was recently featured by Apple during the iOS 6 launch as a prime example of native Passbook integration. The MeNetwork app is designed to allow merchants to push offers, events, and announcements to consumers who have “subscribed” to the merchants they want to hear from, and this active connection between merchant and consumer has propelled MeNetwork to a benchmark-beating user engagement rate among lifestyle category apps (user engagement rate is the percentage of app downloaders who have used the app at least once in a rolling 30-day window).

Headquartered in Westminster, Colorado, TruEffect is recognized as a leading provider of First-Party advertising solutions. TruEffect’s technology is designed to enable more efficient delivery of web-based marketing programs, and give advertisers and agencies greater visibility into the effectiveness of campaigns.

”The partnership with Spindle will significantly expand the breadth of our offering to our national and regional retail customers,” said Finn Faldi, chief executive officer of TruEffect. “Integrating mobile marketing with our display advertising platform will result in a compelling solution that we expect will yield both strong penetration and customer conversion rates.”

About Spindle, Inc.

Spindle is an innovator of mobile commerce solutions for financial services providers and consumer-facing merchants of all sizes. The company is focused on pioneering new ways for businesses to rapidly integrate mobile payments acceptance and mobile marketing services while empowering location-based merchant discovery, fulfillment and frictionless mobile payments for consumers, Spindle is dedicated to expanding beyond traditional electronic payment boundaries by offering cutting-edge solutions that allow clients, partners, merchants and consumers to take full advantage of the rapidly emerging mobile economy. Spindle has an extensive proprietary intellectual property portfolio—which include patents pending—that encompass networks, mobile payments, and security. For more information, visit www.spindlehq.com.

About TruEffect

TruEffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. TruEffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as “anticipate,” “if,” “believe,” “plan,” “estimate,” “expect,” “intend,” “may,” “could,” “should,” “will,” and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements, as described in our reports filed with the Securities and Exchange Commission which are available for review at www.sec.gov, to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Public Relations Contact

Glenn Goldberg
Chief Executive Officer
Parallel Communications Group
516-705-6116
ggoldberg@parallelpr.com

Investor Relations Contact

Jason Assad
President
LR Advisors, Inc.
678-570-6791
jwassad@bellsouth.net

The post Spindle Announces Partnership with TruEffect appeared first on TruEffect - First Party Digital Advertising Services.

Denver, CO- February 19, 2013 – TruEffect, a leading digital advertising technology company with unique technology and patents in the first party data and cookie technology , has named Tim Mayer as its Chief Marketing Officer. The announcement was made by Finn Faldi, TruEffect CEO. Mayer comes to TruEffect from ShopAtHome where he was Vice President of Marketing. Prior to that Mayer was Chief Strategy Officer at Trada where he led product management, engineering, marketing and sales. He also held a variety of senior leadership roles at Yahoo during a seven year tenure including Vice President of Search Product, Vice President of the Search Business as well as General Manager of Yahoo’s Marketplace/Commerce properties.

“Tim and I first met at Yahoo where I found him to be one of the sharpest marketing minds I have met,” said Faldi. “He is an example of the high caliber talent TruEffect is attracting and will be instrumental in helping us communicate our market-leading value proposition.”

Mayer is well known in the Internet Marketing industry having been both a keynote and conference speaker at shows such as Search Engine Strategies, Search Marketing Expo (SMX), Pubcon, SXSW, OMMA, SEOktoberfest, SEMPDX and Blueglass.

TruEffect also announced that Joel Miller has been appointed as Senior Sales Executive. Miller brings extensive sales experience to TruEffect having worked at Sprint Corporation, Cisco Systems, and Oracle Corporation. Most recently he served as Director of Strategic Accounts at Telesign Corporation in Marina Del Rey, California. Miller will be responsible for TruEffect’s west coast market development.

“We’re pleased to have Joel on board to help us deepen our relationships with the West Coast advertising community,” Faldi said.

About TruEffect

TruEffect (www.TruEffect.com) is a digital advertising services company specializing in First-Party data. Using the power of First-Party technology, TruEffect enables advertisers to deliver the right ad to the right person, and accurately measure its effectiveness. We configure a solution that best meets the needs of each advertiser to improve both digital display performance and cost of performance. As the only company able to seamlessly deploy First-Party data Web-wide, TruEffect solutions include ad serving, targeting, measurement, and audience data mobilization. TruEffect services are available on a hosted, managed, or licensed basis.

The post TruEffect names Tim Mayer Chief Marketing Officer appeared first on TruEffect - First Party Digital Advertising Services.

Read the 4-part series that provides insight into how marketers can effectively leverage their Big Data opportunities.

The post “Thought Leaders in Big Data” Features Martin Smith appeared first on TruEffect - First Party Digital Advertising Services.

Faldi comes to TruEffect from Datalogix where he served as Chief Operating Officer. Faldi brings nearly 20 years of experience in both start-ups and public technology companies.

In 2007 he joined Yahoo as Head of the Broadband business and over his four years there expanded his responsibility to include, NA Mobile, Search Affiliate and tool bar business’s comprising over $1B in revenue.

“TruEffect is one of those rare, exciting opportunities to join a company that is ahead of the market,” said Faldi. “Its proven technology and consistent results have been discovered by some major brands and its only a matter of time until the rest of the marketing community adopts the TruEffect solution. I can’t think of a more exciting place for me to be,” Faldi noted.

TruEffect owns the patent on First-Party digital display advertising that enables advertisers to use their own customer data to assure the right ad is delivered to the right person while also accurately measuring its effectiveness. The company’s configurable solutions available on its First-Party platform include ad serving, targeting, measurement, analytics, and data mobilization.

According to Hill, “TruEffect has experienced triple digit growth over the last two years, and we remain on that trajectory in 2013. That kind of growth driven by the power in our solution is enabling us to attract senior executive talent like Finn to TruEffect. These are very exciting times for the company”.

TruEffect also announced that Dave Hinton has been appointed as Senior Advisor to the CEO. Hinton was co-founder and COO of aCerno, the digital advertising network purchased by Akamai Technologies where he subsequently served as Vice President, Advertising Solutions. His experience also includes various senior positions at Microsoft including global oversight of performance advertising and yield strategies for the MSN network.

“Dave’s expertise is invaluable to TruEffect and the fact he has committed to being an advisor is not only great news for us, but also for our clients,” said Faldi.

Faldi, Hill, and Hinton all assumed their new roles immediately on making the announcement.

About TruEffect

TruEffect (www.TruEffect.com) is a digital advertising services company specializing in First-Party data. Using the power of First-Party technology, we deliver the right ad to the right person, and accurately measure its effectiveness. We configure a solution that best meets the needs of each advertiser to improve both digital display performance and cost of performance. As the only company able to seamlessly deploy First-Party data Web-wide, TruEffect solutions include ad serving, targeting, measurement, and audience data mobilization. TruEffect services are available on a hosted, managed, or licensed basis.

Contact:

Gina Preoteasa
Trylon SMR
Gina@trylonsmr.com
212-905-6060

The post Finnegan Faldi named TruEffect CEO appeared first on TruEffect - First Party Digital Advertising Services.

Prior to her position at TruEffect, Joyce Goh was senior director of Revenue Optimization at Examiner.com, where she managed over 95 percent of the company’s revenue. Before working at Examiner.com, Goh was a manager of Technical Client Services at Google and Doubleclick. Goh has almost 12 years of experience in the industry and received a Master of Information Science from Doane College and a Bachelor of Science in Biology from the University of Nebraska- Lincoln.

“We are excited to have Joyce’s skills added to our already outstanding team,” said Elliot. “Her 12 years of experience in the digital space adds to our team’s level of capabilities and strengthens our core competencies.”

The post TruEffect Hires Joyce Goh as New Director of Ad Operations appeared first on TruEffect - First Party Digital Advertising Services.

TruEffect has just released this year’s third quarter data, which shows the incidence of Do Not Track has doubled to 4.3%. Martin Smith, TruEffect Vice President, says “People are no longer simply voicing their concerns, but are becoming proactive in taking steps to protect their privacy. Advertisers definitely need to pay attention.”

Trust-e, an online privacy company, recently announced results of research they conducted this year that found 60% of U.S. consumers are more concerned about their privacy this year than last. More alarming for marketers was that 35% of consumers said they have actually stopped doing business with some companies because of privacy concerns. The research also found that 70% of consumers feel online advertisers are somewhat or wholly responsible for protecting privacy.

Consumer sentiment can be confusing to advertisers. For example, research reported in eMarketer earlier this year indicated 50% of responders said they do want retailers where they shop to offer promotions and merchandising “tailored to my past purchasing and browsing behavior.” Smith notes, “There are two issues for most consumers. One, they don’t want their information from one business shared with others, and two, they are very concerned that a business’ data about them does not include personally identifiable information (PII).”

According to Trust-e, 3 out of 4 people now refuse to allow companies to share their information with a third party, while 1 in 2 say they have opted out of online behavioral advertising. Advertisers can gain consumer trust by not sharing their customer relationship data and by making their privacy polices well understood. “Customers value relevant, helpful online ads,” says Smith, “as long as that is the extent of how their data is used by an advertiser.”

About TruEffect

TruEffect (www.TruEffect.com) is a data and ad technology innovation company, specializing in First-Party data. Our patented technology platform gives advertisers and agencies unmatched improvement in display advertising performance and cost of performance. As the only company able to seamlessly deploy First-Party data web-wide, TruEffect offers audience targeting, audience measurement, audience data mobilization, and ad serving. TruEffect services are available on a hosted, managed, or licensed basis.

The post TruEffect finds Do Not Track a growing trend among U.S. consumers appeared first on TruEffect - First Party Digital Advertising Services.

“Big Data with a corresponding focus on Big Measurement is an opportunity to establish a competitive advantage,” says Smith. “Big Measurement is about challenging organizations to look at not just how to tame data but how to really apply it in ways that make a positive impact on Key Performance Indicators.”

By focusing on what to measure rather than how to store data, the Big Measurement manifesto defines a set of principles that offer CMO’s a framework to move forward towards a measurement model that delivers an effective ROI on Big Data investments. These principles include:

1. Accuracy
2. Structure
3. Action/Communication
4. Integration
5. Stewardship
6. Ownership

Successful marketers must be able to separate existing customers from new visitors, and understand the ROI in marketing to each. According to Smith, “Most digital advertisers invest far too much capturing demand and not nearly enough creating it.” Large advertisers will typically have customer relationships with 25% + of the market exposed to their digital advertising. In response terms, those 25% will drive 63%+ of actual sales.

Customer data ownership that accompanies a Big Measurement focus assures the largest impact-driver in the marketing mix isn’t ignored. Big Measurement is available as a free download from the company’s website at www.trueffect.com.

Read the Big Measurement eBook (pdf)

About TruEffect

TruEffect (www.TruEffect.com) is a data and ad technology innovation company, specializing in First-Party data. Our patented technology platform gives advertisers and agencies unmatched improvement in display advertising performance and cost of performance. As the only company able to seamlessly deploy First-Party data web-wide, TruEffect offers audience targeting, audience measurement, audience data mobilization, and ad serving. TruEffect services are available on a hosted, managed, or licensed basis.

The post Big Data without Big Measurement will not create competitive differentiation. appeared first on TruEffect - First Party Digital Advertising Services.

Kristina Vaccarelli was formerly online advertising account manager at SpotXchange. She has also worked for Intelligent Office and the West African Development Support Organization. She has a Bachelor’s degree from Colorado State University.

Prior to her role at TruEffect, Taylor Shuman was an affiliate operations manager with Experian Direct. She received her Bachelors Degree from California State University, Fullerton.

“As we continue on our projected growth path for the year, we are bringing on the best and brightest to build out our teams,” said Ron Hill, TruEffect CEO. “With their industry experience, Kristina and Taylor are excellent additions, who will be helping our clients increase the ROI on their online advertising campaigns through their First-Party data.”

About TruEffect
TruEffect (www.TruEffect.com) is a data and ad technology innovation company, specializing in First-Party data. Our patented technology platform gives advertisers and agencies unmatched improvement in display advertising performance and cost of performance. As the only company able to seamlessly deploy First-Party data web-wide, TruEffect offers audience targeting, audience measurement, audience data mobilization, and ad serving. TruEffect services are available on a hosted, managed, or licensed basis.

End

Contact:
Gina Preoteasa
Trylon SMR
Gina@trylonsmr.com
212-905-6060

The post TruEffect Appoints Kristina Vaccarelli Engagement Manager and Taylor Shuman Client Services Coordinator appeared first on TruEffect - First Party Digital Advertising Services.

A leading vitamin and supplements company wanted to test the results of third-party advertising versus TruEffect’s First-Party technology.  The company wanted to determine if it could improve the results it was experiencing from its investment in digital display advertising.

Objectives

Prove the value of TruEffect and its ability to:

• Improve online presence across digital channels
• Increase sales
• Reduce cost per sale

Strategy

A head-to-head test campaign was conducted from June to September, 2011. Included in this test were Dotomi and MediaForge, each working on the third-party DART platform of DoubleClick/Google.

Performance

The TruEffect First-Party platform not only dramatically out-performed the others, it also demonstrated its ability to also lower the cost of performance.

Insights

Because the First-Party platform provided by TruEffect enables ads to recognize customers:

• The resulting relationship data moved the client’s display advertising from blind re-targeting to personalized re-targeting, which enhanced ad performance and drove increased revenue.
• By remarketing to known customers, the time between purchases was reduced by 15%, from 81 days to 69 days.
• With ad messages targeted in real-time to known customers, sales to existing customers increased 8.5%

The True Effect

TruEffect proved its targeting and custom analytics created an opportunity for our client to capture incremental sales demand from both existing and new customers, resulting in increased revenue from display media and at a lower cost.

The post Retail: Leading Vitamin and Supplements Company appeared first on TruEffect - First Party Digital Advertising Services.

Challenge

This leading vacuum cleaner and air purification brand had not included digital display advertising as part of its media mix, but determined it should consider it as one of its direct-to-consumer channels. However, it would need to prove its ability to not only capture existing demand but also create new demand at an appropriate cost per sale and with greater efficiency than both long-form and short-form television.

Objectives

• Create “net-new” demand that can be captured directly and indirectly
• Prove the effect of display in driving other channel performance & additional sales
• Maintain direct cost-of-acquisition targets through scaling
• Provide effective measurement of results

Strategy

The client deployed a digital relationship management strategy using the TruEffect First-Party platform as an alternative to traditional ad-serving and data management platform solutions. Over an initial 9-month rollout, volumes were scaled to over 200,000,000 impressions per month. Using TruEffect’s proprietary measurement methodologies, the client was able to identify the true impact of media and make effective performance and media decisions.

Results

Smarter and more effective segmentation and targeting made possible by First-Party significantly enhanced the performance of display in driving new demand and at a lower cost.

Insights

• Through comparison of TruEffect First-Party versus third-party ad serving, the client found third-party under-reported sales attributable to display by 37%.
• Using TruEffect’s proprietary measurement methodologies, the client also proved digital display was driving sales across all channels and replaced its investment in TV with display advertising.
• The client was able to double the ROI performance of display advertising while rapidly scaling volume.
• The effective use of display also provided a dramatic enhancement in brand metrics.

The True Effect

TruEffect’s ability to increase demand, reduce cost of acquisition, and accurately measure performance enabled the company to grow its overall business by ramping up digital display advertising and eliminating its costly and less efficient television dependency. Because of continued improvement in their cost-of-performance metric, the client continues to increase its digital display investment and grow its ROI.

The post Retail: Leading Vacuum Cleaner Manufacturer appeared first on TruEffect - First Party Digital Advertising Services.