Wednesday, March 03, 2010
TruEffect Partners with Hosting.com for an innovative datacenter solution
Tuesday, April 07, 2009
TruEffect and Webtrends partner to deliver actionable integration of Web Analytics, Search, and Display
Friday, October 24, 2008
Engage consumers and beat any crisis
Tuesday, September 02, 2008
Google certifies DirectServe from TruEffect to serve ads
Wednesday, August 13, 2008
Innovators in Digital Advertising Technology Announce Partnership to Develop Content Creation
Monday, August 04, 2008
Overthrow workflow's tyranny, see 400% performance lift
Wednesday, June 25, 2008
TruEffect and dthree announce partnership to expand first party cookie model to Canadian market
Thursday, June 19, 2008
How to recession-proof your campaign
Wednesday, June 11, 2008
TruEffect's DirectServe receives AOL's Platform-A Certification
Friday, May 16, 2008
Smart targeting respects consumers' privacy

  • How to recession-proof your campaign

    With the demise of a Yahoo/Google paid search deal, Microhoo is officially “off”. One of the driving reasons Yahoo couldn’t come to terms with a transaction with Microsoft was its desire to maintain both a search and display capability as the two converge. http://www.adotas.com/2008/06/how-to-recession-proof-your-ads/