TruEffect, a provider of relationship advertising solutions, today
announced a partnership with Webtrends, a leading provider of web
analytics and online marketing solutions. Through this partnership,
TruEffect and Webtrends will offer advertisers a synchronized view of
consumer interactions on their website and across their media buys,
including the ability to act on the insights by turning every display ad
into a one-to-one consumer engagement.
http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=F13A6777-C1AD-41BA-A728-5DB46E2E1061