TruEffect Launches Engineering Lab in New York City
MIT alumnus Thatcher Clay to head division
New York, NY – Internet advertising technology company, TruEffect has opened an engineering lab at 1221 Avenue of the Americas in midtown Manhattan in order to leverage its patented First-Party technology and develop new levels of attribution accuracy and digital media optimization. To head the division, the company has hired Thatcher Clay as vice president of Data Research.
Previously, Clay was head of Technology, Ventures at Lincoln Square Advisors, a company that helps technology startups to acquire capital. Prior to joining Lincoln Square, he was an entrepreneur and technical advisor to several companies, including Vostu and Bridgewater Associates. He was also the founder of mobile and web platform technology ventures in the lifestyle consumer market. Clay graduated from MIT with a degree in Computer Science and Electrical Engineering.
“This new engineering lab will play an important role for us, with a focus on supporting best-in-class attribution capabilities and market-leading optimization research,” said Ron Hill, CEO of TruEffect. “Thatcher’s algorithms background and aguiristics experience are ideally matched to extending our advertising platform.” Hill noted New York is an important location for the company’s Engineering Lab because it is a growing mecca for people skilled in Big Data and ad technology.
“I’m excited to be joining TruEffect and heading up the new engineering lab in New York,” said Clay. “TruEffect is offering something very different to the industry and I look forward to developing this technology further and seeing its impact for advertisers.”
TruEffect (www.TruEffect.com) is an internet advertising technology company. Using its patented First-Party technology, TruEffect is the only provider able to serve ads from the advertiser’s domain, resulting in superior targeting, measurement, and attribution. TruEffect offers an innovative, holistic solution that drives awareness, demand creation, and retention; provides vastly superior display media performance; and utilizes and enhances advertisers’ own data without the privacy risks associated with other targeting methods. TruEffect has proven its ability to increase advertising performance and at the same time reduce the cost of performance for clients across all sectors.