TruEffect offers the world’s leading specialists in First-Party data analytics, assuring you of precision targeting with every display ad.
Targeting individual customers with specific advertising content based on your relationship with that customer is the most powerful advertising possible. TruEffect makes it possible to differentiate customers from prospects and deliver appropriate ad content.
Recognition of existing customer relationships dramatically improves performance, as demonstrated by campaigns in which actual customers accounted for only 22% of the impressions and 35% of the clicks, but 63% of the purchases.
In the world of retargeting, First-Party’s unique ability to remember an individual’s browsing behavior on your website far beyond the 7-day time limit associated with third-party cookies, means ads can continue to be served based on the individual’s site visit. Further, because First-Party cookies can be updated in real-time with the most recent behavioral data, TruEffect is able to sustain accurate targeting throughout the life of the campaign.
Prospecting is also dramatically enhanced with segmentation based on “act alike” data rather than traditional “look alike” data. The ability to match site preferences and site behavior with those of actual customers results in showing ads to people with the highest likelihood to have interest in what you have to offer.
Compare TruEffect to your current provider:
- Uses your own customer data
- Data remains in your own First-Party cookies and is never shared
- Customer behavior-based scoring and segmentation
- Integrates your offline and online customer data
- Multi-channel targeting
- Device targeting
- Media-Buy optimization
- Message optimization
- Site-side optimization
- Audience-centric media planning