Ad Targeting>

Ad Targeting

CAN YOU RECOGNIZE YOUR CUSTOMERS ANYWHERE?

You already have a wealth of knowledge about your customers – segments, last purchase, preferences, value – but would you recognize them if they stared you in the face the next time you ran a banner ad campaign?

What message would you send if you knew who was seeing your ad?

  • Loyal Customers: “What’s your name” vs. “Thank you for your business”
  • Sport Gear Buyer: “Try our house wares” vs. “Check out the skis”
  • Abandoned Cart Shopper: “Visit my site” vs. “Here’s a special offer”

Now, with DirectServe™, you can be as smart OFF your site as you are ON your site.

  • Use information from previous campaigns across new media buys
  • Eliminate reliance on third party pixels for retargeting
  • Leverage what you already know about your customers in your online campaigns
  • Read and write values you choose into your cookies
  • Create simple to complex targets based on information only you have

Don’t start from scratch every time you make a media buy. Unleash the power of your intelligence with each and every ad serving opportunity.

DirectServe™ Putting power back in advertising.

DirectServe™ is:

By leveraging TruEffect’s directserve™ technology, we’re able to extend our online presence and develop the most robust campaign database available.

- Martin Ying, Media Executive with WSI


For more information on TruEffect's easy to implement, full service ad serving:



or call us at 877-878-2383