Data Ownership>
Data Ownership
NO MORE FREE LUNCHES!
Ever wonder why the companies you pay to run your ad campaigns are getting smarter?
- Third parties build their targeting profiles from your campaign data and may even sell it to your competitors.
- Third parties build their targeting profiles from your campaign data and may even sell it back to you.
Get smart! With DirectServe™, you can build a data asset with your own cookies for your exclusive use, and stop third parties from getting a free lunch from your media buys.
DirectServe™ lets you:
- Receive the same aggregated performance reporting including impressions, clicks, post-click and post-view metrics without turning over control of the data
- Rest assured your data will not be used to develop derivative works for re-sale
- Read and write cookies from your own domain with every impression
- Write anonymous campaign information into your cookie
- Use data you already have to customize your messaging anywhere on the web
- Easily integrate site analytics data with web-wide campaign data
- Expand anonymous customer segments with web wide preferences and media consumption behavior
- Turn all your media buys into your own personal ad network
Redefine 'Data Ownership' from an empty statement to a material fact.
DirectServe™ Putting power back in advertising.
For more information on TruEffect's easy to implement, full service ad serving:
or call us at 877-878-2383
