Google certifies DirectServe from TruEffect
BROOMFIELD, CO, September 2, 2008 – TruEffect, a provider of next generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across Google’s AdSense content network. DirectServe™ is currently the only solution certified by Google to deliver display advertisements from an advertiser’s own Web domain on Web sites participating in Google’s new content network. DirectServe enables advertisers to create a direct relationship with consumers visiting Web sites on the Google content network by targeting them with the right message at the right time, within the context of their relationship.
A June 2008 study from WPP's GroupM shows digital media's share of worldwide advertising expenditures is expected to hit 15 percent in 2009, almost double from four years ago. Digital media will remain the main source of growth as ad spending in traditional media declines. As this shift continues, marketers will seek more effective ways to target new and known customers.
"Google’s certification of DirectServe is further testament to the adoption of TruEffect’s model, which enables marketers to spend their ad dollars more efficiently and helps increase ROI,” said Ron Hill, president and CEO, TruEffect. “With DirectServe, TruEffect puts advertisers in control of their own interactive campaign data. Simultaneously, we’re ensuring consumers that information is being shared solely with brands they know and trust.”
DirectServe’s approach to effective message targeting allows advertisers to distinguish between consumers with whom they have a relationship from consumers who are new to them. By seamlessly integrating with their existing data model, advertisers are able to address consumers directly and develop a dialog based on the nature of their relationship. More information about DirectServe is available at http://www.trueffect.com/products/DirectServe.aspx.
About TruEffect: TruEffect, a provider of next generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe, TruAdvertiserXLS and DirectServe products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.
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