Innovators in digital advertising technology announce partnership to develop content creation
BROOMFIELD, CO and Melbourne, AU, August 13, 2008 – TruEffect, a provider of next generation advertising technology, today announced a partnership with Qmecom, a leading personalization advertising solutions company. Through this partnership, TruEffect and Qmecom will enable advertisers to create millions of personalized rich media ads and target them to customers across a broad spectrum of networks and sites.
Worldwide spending on Internet advertising will grow to $65.2 billion in 2008, which represents nearly 10 percent of all ad spending across all media, according to IDC. Yet marketers still report a lack of confidence in the tools they use to track campaigns across multiple channels in real time, according to Sapient, as well as in their ability to make changes within 24 hours.
“As the shift toward digital advertising continues, marketers will demand more efficient ways to identify new and known customers across the Internet and deliver the right message to them at the right time,” said Ron Hill, CEO, TruEffect. “Qmecom and TruEffect are making this possible by launching a tool for creating and serving personalized digital ads with unprecedented speed and accuracy -- reducing wasted media buys and improving customer ROI.”
Qmecom’s award-winning technology platform allows advertisers to create millions of relevant digital advertisements at once by leveraging consumer profile and targeting information. Advertisers can also modify and redeploy campaigns in real time. Qmecom will harness the power of DirectServe™ from TruEffect, which allows advertisers to serve ads from their own Web domain.
“We are very excited about our partnership with TruEffect,” said Danny Gruber, Founder and Chief Operating Officer, Qmecom. “The powerful combination of Qmecom’s content creation platform with TruEffect’s DirectServe targeting solution finally delivers on the promise of scalable and cost effective personalized ad serving. Advertisers no longer have time or cost barriers to targeting many customer segments or creating unique messages for each of these groups. To be able to now personalize an advertisement on any ad network or Web publisher creates an enormous opportunity in applying direct marketing strategies as part of an online media buy. We look forward to growing the global opportunity presented to us.”
The integrated Qmecom-DirectServe solution will initially be available to advertisers based in North America, Australia and New Zealand. For more information about the integrated solution, TruEffect or DirectServe, please call (303) 438-9597 or email sales@trueffect.com. For more information about Qmecom and its content creation and delivery platform, please call (415) 497-4754 in the United States, +61 3 9674 7400 in Australia/New Zealand, or email info@qmecom.com.
About Qmecom: Founded in 2003, Qmecom is a world leader in mass personalized advertising communications. Qmecom’s patent protected technology changes the way advertising messages traditionally reach the consumer. Instead of a one size fits all approach to advertising, Qmecom takes one advertisement and customizes it to fit the profile and preferences of each and every individual consumer. With Qmecom literally millions of different, personal digital video versions of an advertising campaign are tailored to specific consumers and delivered through email, mobile phones, the internet, bank ATMs, interactive TV and mobile phones.
About TruEffect: TruEffect, a provider of next generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe, TruAdvertiserXLS and DirectServe products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.
Press Contacts
MacLean Guthrie
104 West Partners
(303) 407-6076
maclean.guthrie@104west.com
Danny Gruber
Qmecom
+61 3 9674 7400
danny.gruber@qmecom.com