TruEffect and Webtrends partner to deliver actionable integration of Web Analytics, Search, and Display
BROOMFIELD, Colo., April 7, 2009 – TruEffect, a provider of relationship advertising solutions, today announced a partnership with Webtrends, a leading provider of web analytics and online marketing solutions. Through this partnership, TruEffect and Webtrends will offer advertisers a synchronized view of consumer interactions on their website and across their media buys, including the ability to act on the insights by turning every display ad into a one-to-one consumer engagement.
With the economic challenges facing advertisers today, the need to maximize the performance of every consumer interaction has never been more pressing. A new report from IBM Global Business Services on media and entertainment states, “To adapt and survive, participants need a strategy that combines a strong targeting and ROI focus with cross-platform integration.” To generate an immediate impact to clients’ business, TruEffect and Webtrends have partnered to synergize web analytics and search campaigns with web-wide display media. The elegant application of each company’s respective “first party” technologies creates a holistic and actionable view of consumer interactions across the client enterprise.
“Webtrends is the perfect partner for us given their proven leadership and innovation in web analytics and marketing optimization, said Ron Hill, CEO of TruEffect. “Pairing TruEffect’s Relationship Advertising approach with WebTrend’s track record of helping clients build profitable, long-lasting customer relationships will dramatically improve performance and reduce costs, which is what clients need right now.”
“TruEffect has demonstrated that the internet advertising model we have known for over a decade is due a dramatic new round of innovation,” stated James McDermott, vice president, partners, Webtrends. “TruEffect’s pioneering Relationship Advertising technology is in precise alignment with our Webtrends Connect™ open data exchange framework, and will make a difference for clients immediately. This partnership is another great example of the value Webtrends Open Exchange brings to our marketplace”
TruEffect’s Relationship Advertising approach allows advertisers to recognize their customers and prospects - wherever they buy media on the web – dramatically increasing results and reducing waste. Powered by patent-pending DirectServe™ Technology, TruEffect has turned the tables to favor the advertiser by serving campaigns from their web domain. Coined “first party ad serving”, this game-changing technology enables advertisers to use the marketing data they already have to respond with the most relevant message possible while significantly enhancing consumer privacy.
Webtrends Open Exchange brings together world-class technology partners to improve customer relationships and boost overall marketing results. With Open Exchange marketers are able to leverage award-winning web analytics to power industry-leading solutions for social monitoring, ad serving, content management, customer relationship management, email marketing, enterprise campaign management, site search, targeting and optimization, user experience, web site monitoring and more.
The integrated TruEffect-Webtrends solution will initially be available to advertisers based in North America and Europe. For more information about Relationship Advertising or DirectServe™, please call 303-438-9597 or email info@trueffect.com. For more information about Webtrends or the Webtrends Open Exchange please call 1.877.932.8736 in the United States, or email Webtrends here.
About TruEffect, Inc.
TruEffect, a provider of next generation relationship advertising technology, offers the first advertising solution that turns every ad impression into a one-to-one consumer engagement, delivering the insight, lift and control of direct marketing. Headquartered in Broomfield, CO, TruEffect is powered by the patent-pending DirectServe™ Technology, and has turned the tables to favor the advertiser and enhance consumer privacy by eliminating the aggregation of data across companies. Its SafeServe, TruAdvertiser.xls™ and DirectServe products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.
About Webtrends, Inc.
Webtrends is a trusted analytics advisor in the business of collecting, analyzing, delivering and ultimately transforming data into understanding. Webtrends delivers the industry's most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. Webtrends was the first web analytics company, founded over 15 years ago. For more information, visit: http://www.Webtrends.com
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