BROOMFIELD, Colo., May 10, 2010 – TruEffect™, a provider of relationship advertising solutions for online advertisers and agencies, today announced the release of the latest version of its TruConnect™ Campaign Console. This latest software release will add more time saving features to their unique campaign management system that provides the ability to manage all online campaign activities within a familiar and easy to use desktop application that is fully integrated into Microsoft Excel®.

New features include the capability to upload an existing Microsoft Excel® media plan to automatically populate the associated media schedule, eliminating multiple steps in the scheduling process. The TruConnect™ console, which also features an integrated planning and buying system, will now provide the same time saving functions for those who prefer the traditional Microsoft Excel® workbook for their planning and buying process.

The release also includes an enhancement to TruEffect’s universal tracking system, TruTags™, which enables the placement of both “broadcast” pixels and “selective” pixels within one tag, reducing the number of implementations required on a site page.

Also enhanced is TruConnect’s well-known drag and drop creative upload utility which will now offer additional streamlining for campaigns that require importing multiple creative versions into multiple creative groups. An easy to use interface saves time by allowing for numerous combinations at the initial upload stage.

TruEffect’s Relationship Advertising approach allows advertisers to recognize their customers and prospects wherever they buy media on the web, dramatically increasing results and reducing waste. This game-changing technology enables advertisers to use the marketing data they already have to respond with the most relevant message possible, while protecting consumer privacy with its transparent first-party ad serving approach.

ABOUT TRUEFFECT, INC.
TruEffect™, innovator and provider of the only Relationship Advertising Platform, offers the first advertising solution that turns every ad impression into a one-to-one consumer engagement, delivering the insight, lift and control of direct marketing. Headquartered in Broomfield, CO, TruEffect’s TruConnect™ platform is powered by the patent-pending DirectServe™ Technology, and has turned the tables to favor the advertiser and enhance consumer privacy by eliminating the aggregation of data across companies.

The TruConnect™ suite of products features Relationship Targeting, a Campaign Console fully integrated into Microsoft Excel®, Advanced Reporting and Analytics, and Professional Services for leading Internet advertisers and agencies. TruEffect is a Microsoft® Certified Partner. For more information visit www.TruEffect.com.