TruEffect supports ongoing growth with two additions
BROOMFIELD, Colo., Dec. 4, 2007 – TruEffect, a provider of next generation advertising technology, today announced it has added two members to its team to support its continued growth; Brian Murphy, senior sales account executive and David Olson, database administrator and architect.
Brian brings more than six years of business development expertise to TruEffect. In his role as senior sales account executive, he will support the continued industry demand for the company’s advanced ad serving technologies. Brian’s business development expertise stems from experience in retail and inside sales, most recently with Three Value Logic Sales Institute selling technologies such as VOIP and demand forecasting software.
David joins TruEffect from the City of Boulder, where he was most recently the senior database architect. He brings more than 15 years of expertise in defining, developing, and modifying database systems to TruEffect. As the database administrator and architect for TruEffect he will be responsible for designing and implementing database solutions that meet clients’ interactive advertising objectives.
“Both Brian and David bring valuable expertise with them, making them each a significant asset to our company’s growth,” said TruEffect president and CEO Ron Hill. “Each brings a unique and valuable skill set that will help our clients’ meet their interactive advertising goals while contributing to the success of others within our organization.”
About TruEffect: TruEffect, a provider of next generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe and TruAdvertiserXLS products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.
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