We
don't think staying current with the trends and technology
of online advertising should require ibuprofen, or cause incessant
napping. "Cookipedia" is here to provide easily
digestible information to keep you ahead of the curve.
Enjoy! -- Your friends at TruEffect
Is
it time to reconsider first party cookies?
Are
consolidations in the industry keeping you up at night?
Tom Hespos, President of Underscore Marketing, in this month's
article, "Is
it time to reconsider first party cookies?",
talks about the "inherent conflict of interest in companies
that own ad sales operations as well as those businesses
that house performance and audience data that advertisers
sell to."
While
one arm of the FTC approves giant mergers and acquisitions,
its other limb down the hall (OK, maybe down the street)
ponders online consumer privacy. All we know for sure is
you can bet that consumer backlash of decisions made by
the latter are mostly likely to fall squarely on the shoulders
of advertisers. Will you be ready?
Looming
BT war may threaten online advertising.
As
the behavioral targeting debate heats up, Michael Estrin,
associate editor at iMedia Connection, in his
article this week says it "could mean that the
fight over the future of BT could shape the way major advertisers
approach the internet."
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