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Now,
more than ever, advertisers need Search
and Display to work together
Do
consumer buying patterns change during an economic downturn?
You bet. So how will your media strategies change accordingly?
It's been reported that interactive will benefit from an
influx of advertising dollars moving to its less expensive,
more efficient medium. In a recent Adotas article, we discuss the
importance of considering the entire consumer experience
— from search and research, to site visits, to online
purchases, to web influenced in-store business.
To
make the most of your advertising dollars, or for agencies
— your clients' advertising dollars — it's crucial
to begin looking at the entire picture. How will you measure
"engagement?" Can you track how a consumer's interactions
with a particular placement affects another placement? These
are the questions on everyone's minds. Read the article.
Multi-Channel
Shopping Changing Retail
A
recently published study from eMarketer "Multi-Channel
Shopping Changing Retail" has some eye opening
statistics on how mult-channel shoppers, and online influences
are changing buying patterns. These shoppers, while spending
almost double what a single channel shopper might spend, are
less likely to exhibit brand loyalty. It's all about the bargain,
right? |
