Press Releases
TRUEFFECT ANNOUNCES RECORD PERFORMANCE IN Q1 2008 DRIVEN BY PRODUCT INNOVATION AND MARKET PENETRATION
BROOMFIELD, CO, April 15, 2008 – Bolstered by new product launches, strategic partnerships and growth in new and existing client relationships, advertising technology provider TruEffect announced its revenue in the first quarter of 2008 increased 82 percent from the same quarter in 2007.
“We are very pleased with our performance in the first quarter of this year,” said Ron Hill, President and CEO, TruEffect. “Since our foundation in 2002, we’ve dedicated ourselves to developing solutions that help advertisers measure and target online ads more effectively without sacrificing consumers’ trust. Our successful first quarter reflects a growing receptiveness to our core philosophy and strong momentum among new and existing customers.”
New Product Launch Fuels Success
In the first quarter of 2008, TruEffect launched DirectServe™, the company’s patent-pending solution that enables interactive advertisers and agencies to easily deliver campaigns from their own web domain. By removing the limitations of a third party ad server without sacrificing the benefits, DirectServe empowers advertisers to build a direct relationship with their customers and provides consumers with a new confidence that their information is being shared solely with a brand they know and trust.
Organizations including Cincinnati-based iSqFt using DirectServe applaud TruEffect for restoring the direct connection between advertisers and consumers online.
“With DirectServe, we’re able to unlock the information we have at iSqFt to deliver the most relevant advertising to our consumers,” stated Michael Guerreri, Vice President of Media Business Development, iSqFt. “No other technology comes close to providing the superior targeting precision and integration with our native platform.”
Strategic Alliance Expands TruEffect’s Online Ad Delivery Capacity
In March, TruEffect kicked off a new agreement with Internap, a global provider of end-to-end Internet business solutions. Under the agreement, TruEffect now leverages Internap’s Performance IP™ and international data center colocation services to deliver ad campaigns across the Internet. The power and reliability of Internap’s services provide TruEffect with the scalability needed to accommodate its growing client base and high-volume campaign requirements.
New and Existing Clients Embrace TruEffect Technologies and Customer Service
According to market research firm IDC, Internet advertising will grow about three times as fast as advertising overall through 2011. As brands shift more marketing dollars online, many advertisers are seeking technologies from ad serving companies that enable them to easily manage workflows and effectively target ads while providing advertisers a high level of customer service and flexibility.
In response, during the first quarter TruEffect saw significant demand for DirectServe and TruAdvertiser.xls™, which launched in November 2007 as the industry’s first enterprise ad serving platform completely integrated with Microsoft© Excel. Advertisers adopting TruEffect’s technology cited its intuitiveness, consistency and ease of use as critical to their decision. Further, customers recognized TruEffect can provide levels of customization and hands-on support that are unavailable from traditional third party ad serving companies.
We chose TruEffect to serve ads on behalf of our clients because of the flexibility TruEffect’s platform offers us,” said Leah Steig, Media Strategy Director, Hunt Adkins. “Each of our clients possesses unique attributes that challenge us to stretch conventional thinking on data integration, browser functionality and creative ad management. Not only does TruEffect’s modular platform help us deliver viable solutions for our clients, but the team’s subject matter expertise and dedication to our programs enable us to hit the mark every time.”
For more information, please call TruEffect at 303-438-9597 or email sales@trueffect.com.
About TruEffect: TruEffect, a provider of next generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe, TruAdvertiserXLS and DirectServe products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.
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