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WSI Internet Selects TruEffect, Inc. for Ad Serving using DirectServe™ Technology

TruEffect, Inc., a leading ad serving and measurement company, today announced it has been hired by WSI Internet Consulting & Education, Inc., a global web services company. WSI will leverage TruEffect's exclusive DirectServe™ technology while using the TruAdvertiser™ campaign management solution.

BROOMFIELD, CO (PRWEB) October 2, 2006 – TruEffect, Inc., a leading ad serving and measurement company, today announced it has been hired by WSI Internet Consulting & Education, Inc., a global web services company.

WSI ("We Simplify the Internet"), headquartered in Toronto, Canada, has been developing profitable Internet Solutions since the mid 1990s. With a network of certified Internet Consultants, WSI is ranked the #1 Internet Services business in the world by industry-leading Entrepreneur magazine.

"WSI is a great example of the kind of forward thinking that has allowed the internet to play a mission-critical role in business today," said Ron Hill, President and CEO at TruEffect. "With its global presence and suite of internet solutions, TruEffect is honored to have been chosen to manage all of WSI's online ad campaigns."

"After evaluating the foremost online ad serving companies, WSI chose TruEffect specifically because of their leading-edge technologies and focus on our needs as a global online advertiser," said Martin Ying, Media Executive with WSI. "Leveraging TruEffect’s DirectServe™ technology, we're able to extend our online presence and develop the most robust campaign database available."

About TruEffect: TruEffect was formed by a group of Internet advertising industry experts with extensive experience and a track record of helping to develop much of the technology currently in use to serve, measure and track advertising across the Web. Headquartered in Broomfield, Colorado, TruEffect delivers reliable solutions that solve the problems of today's Internet advertisers and publishers. For more information about TruEffect, please visit www.TruEffect.com.

Press Contact
Scott Nelson
TruEffect Inc.
303-438-9597, x2262
snelson@TruEffect.com

With TruEffect, we have dramatically increased the efficiency of our reporting and campaign management activities. We are well ahead of our previous ad server through TruEffect’s innovative approach.

- Matt Klein, Fuor Digital


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