Privacy
TruEffect Privacy Statement
Consumer privacy and trust online is central to TruEffect. Our relationship with our customers is dependent on consumers’ willingness to trust our organization and our ability to demonstrate that we manage information responsibly, securely and with integrity. Trust is built on three basic principles: disclosure, consent and control. We provide all of these. The following information outlines our commitment to implement practices that provide customers and consumers with the value and trust necessary to build long-term relationships.
TruEffect adheres to the privacy principles outlined below. For more information about TruEffect’s privacy statement, contact TruEffect at privacy@trueffect.com or at:
TruEffect, Inc.
590 Burbank Street, Suite 255
Broomfield, Colorado 80020
Tel: 303.438.9597
Toll Free: 877.878.2383
Fax: 303.469.9510
Online Advertising and Ad Serving
TruEffect operates a high volume online advertising service. On behalf of advertisers, we administer banner advertising campaigns across many websites on a daily basis. We provide "targeted" advertising based on geographic segments (country, state, zip code, etc.), techno graphic segments (operating system, browser, domain, etc.), or circumstantial segment (time of day, web page, keyword search terms). TruEffect uses "cookies" to understand web surfing behavior and to anonymously track "unique" users. Cookies are small amounts of data that a website can store on a user’s PC on a temporary or a permanent basis. They are used to remember preferences and shopping cart entries, or more typically, for persistent identification of this browser to a website. Only the website that ’sets’ the cookie can ’read’ the cookie.
TruEffect uses cookies primarily to remember repeat users, but it also uses cookies to maintain campaign frequency and for other campaign housekeeping functions. In the course of operating online advertising campaigns, due to existing web protocols, TruEffect can collect data related to the current advertising transaction. At the point of getting a request for an ad from a browser, the following information is made available: IP address, TruEffect cookie, Web page the banner is requested from, Search Terms (if in a search context), Browser type and operating system type. This information is used in some cases for "immediate targeting" but it is also collected and analyzed to find predictive patterns of behavior. For example, we may find that a certain pattern is a strong predictor of gender.
Opting-out and Updating Information
Although users can’t opt-out of the advertising process, they may control the data collection and targeting process by "opting-out". To opt out of TruEffect data collection and targeting, click here.
Corporate Website Privacy Policy
Outlined below is our privacy statement for use of information collected on at the TruEffect corporate website.
Collection and Use of Personal Information
You may be asked to provide personal information in certain areas on this website. The personal information we collect on our site is used for the purpose for which it is requested:
- Contact information for potential clients or people and companies seeking business information is collected in order to contact those people in order to provide information about our products and services. This information may be stored on our servers in the United States. Such information can be amended or deleted upon request. To update your information, please contact us at info@trueffect.com.
- Contact information, such as your name, address, telephone number, or email address that is submitted by existing customers who have questions, concerns, complaints, or technical support questions is used only to respond to those inquiries. This contact information may be stored on our servers in the United States. To update your information, please contact clientsupport@trueffect.com.
- When you sign up for an email newsletter or alerts about our products and services, TruEffect will use your email address to deliver the newsletter or alerts requested. To review or delete your information or to opt-out of any newsletter, please send an email to optout@trueffect.com.
Collection and Use of Non-personal Information
The TruEffect.com website uses two types of cookies – persistent cookies which get entered by your web browser into the “Cookies” folder on your computer, and session cookies which are held temporarily in your computer’s memory and disappear after you close your browser. The TruEffect.com website may also use web beacons (also called “clear GIFs” or “pixel tags”) in conjunction with cookies. Web beacons are small strings of code that are placed in a web page.
If you have arrived at our website by clicking on a banner ad, search link, or email campaign for one of our products or services, a cookie or web beacon may be utilized that contains information about the advertisement you viewed. This information is used to judge the effectiveness of our advertising campaigns. The TruEffect website may also use cookie information to better understand how the website is used, resolve technical issues, or to enhance your experience at this site. If you would like to stop receiving TruEffect email publications to which you have subscribed, please click here.
Information Sharing or Disclosure
We may occasionally contract with a third party to provide some part of the information or service that you have requested. In that event, TruEffect may provide your information to such third party, or such third party may collect information from you on our behalf. These third parties are required to implement similar security measures and to process your information only as authorized by TruEffect to fulfill the service(s) that they have been contracted to provide. Other than third party entities, who act on our behalf, the information you provide at our website will not be transferred to unrelated third parties. However, please note that personal information provided to this site may be subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders.
Confidentiality and Security
TruEffect has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our employees are made aware of and are accountable for compliance with these procedures.
Changes to this Privacy Policy
We may amend this privacy policy from time to time as we add new products and services, as we improve our current offerings, and as technologies change.
Changes in Corporate Structure
If all or part of the company is sold, merged or otherwise transferred to another entity, the information you’ve provided at this site may be transferred as part of that transaction. However, TruEffect will take reasonable steps to assure that such information is used in a manner consistent with the privacy policy under which it was collected.
For more information on TruEffect's easy to implement, full service ad serving:
or call us at 877-878-2383
