When consumer privacy is paramount for an advertiser, that advertiser has had to sacrifice the accuracy and efficiency of third-party campaign management and reporting. SafeServes™ patent-pending technology offers web-wide trafficking, campaign management, and consolidated reporting, without reading, writing, or recording any cookie data.
Rigorous guidelines established by corporate privacy offices, as well as mandates from Federal Government Agencies, have online advertisers turning to TruEffects SafeServe™ to deliver the benefits of consolidated, web-wide campaign management without the use of cookie-tracking.