Measurement

Inaccurate measurement due to 3rd party cookie deletion and duplicate claims to conversions are costing advertisers valuable media dollars and making accurate ROI calculations almost impossible. Delivering and measuring campaigns through the TruConnect™ Relationship Advertising platform dramatically improves media performance and eliminates over-paying.

•   First-party cookie-based analysis delivers the world’s most accurate
     closed-loop, view-through and conversion metrics
•   Corrects third-party measurement errors that routinely exceed 40%
•   One-of-a-kind Cookie Deletion Impact Analysis provides priceless insights into
     the data you routinely use to make critical decisions
•   Identifies sources of unattributed conversions
•   Provides true, unique reach and frequency across all media buys
•   Advanced conversion lag and shopping cart analyses

Media

Everything you always wanted to know about your media performance, but weren’t allowed to ask. If simple impressions, clicks and conversions no longer float your boat, consider what it would mean to have unparalleled insights into your media at every interaction, with every customer or prospect who sees your ad? Every impression is a new opportunity to better understand them through the sites they’re visiting, the content they’re consuming, and the relationship they are forging with you.

•   Analyze media performance within the context of your relationships with
     consumers
•   Observe valuable behavior patterns of loyal customers, recent site visitors,
     and prospects
•   Find out just how much your display campaigns contribute to Search traffic
•   Harvest data from premium targeted buys to reuse on non-targeted media
•   Receive custom attribution and cross channel analyses

Audience

Understanding consumers is the most important first step in developing a successful online media strategy. And consumer response to advertising is directly affected by the relationships they have with your brand. TruAnalytics suite of audience analysis unveils the truth behind your online campaigns.

•   Custom engagement analysis
•   Clear view into customer and prospect characteristics, using their specific
     relationship variables
•   Define and create new customer attributes based on media and campaign
     data
•   Zero in on campaign response by various customer segments
•   Define new media metrics based on your business needs, and optimize media
     and campaigns accordingly