The first (and only) Relationship Advertising platform.

Once you try TruConnect’s Relationship Advertising™ platform, you’ll wonder why you ever used anything else. It’s real-time. It’s web-wide. It’s a world-wide, enterprise caliber technology that integrates effortlessly into your existing marketing systems. You won’t change the way you buy media, you’ll just dramatically change its performance. Instead of a painful and expensive start up, you’ll actually save time and money And who would have thought it could be completely privacy centric?
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Campaign Console – Completely integrated in Microsoft Excel, you will go from buying to trafficking and optimization in one easy, familiar workbook.
Relationship Targeting – Target individuals based on the relationship they have, or don’t have, with you, updating preferences and actions in real-time to create true one-to-one engagements.

Not only does TruEffect’s modular platform help us deliver viable solutions for our clients, but the team’s subject matter expertise and dedication to our programs enable us to hit the mark every time.

Leah Steig, Media Strategy Director, Hunt Adkins

Relationship Targeting

Campaign Console

Reports

Relationship Targeting

How much more powerful could your campaigns be if you knew whether the person who was about to see your ad was already a customer? Don’t show this ad to people who already bought a blender? Check. Don’t give a dollar off coupon to somebody who bought yesterday? Check. Use my marketing data for bull’s-eye targeting on Run of Network? Check. Measure, analyze, and optimize using whatever metric you desire.

•   Recognize and engage customers and prospects at every interaction
•   Update their preferences/intent every time they see your ad
•   Deliver the right acquisition, retention, or reactivation message
•   Gain deep insights into media performance, and apply that knowledge to
     future buys
•   No expensive targeting database
•   Build your own cookies and target with your custom criteria
•   Completely privacy-centric, serves from transparent and recognizable URL