• Audience Insights for Consumer Electronics

    A major electronics retailer, that began their business as a brick and mortar company, believed they had done everything possible to improve their online ROI, and it still wasn't enough. Fighting for ad budget in large corporations is a well understood marketing dilemma and, traditionally, online dollars must work harder to prove their worth. This successful digital marketing branch was using the best technology that money could buy, but still needed to gain ground in order to keep up with their offline counterparts.  Read more...