Real-time 1:1 Targeting Using First-Party (CRM) Data
Trueffect’s First-Party technology uses the underlying persistency advantages of the First-Party cookie across both measurement and targeting.
The persistency of the First-Party cookie provides immediate targeting advantages, including increased recognition rates and targeted ads served to between 1.5 and 7 times more users.
This means advertisers have the ability to recognize and target 1.5 to 7 times as many users using First-Party technology over Third-Party technology (and the ability to serve users targeted ads versus untargeted).
- Are allowed by all browsers
- Persist, because they are not automatically deleted
- Mean each visit = more information about customer
- Have consistently higher recognition rates
- Improve audience measurement and targeting
Real-Time 1:1 Targeting & Mobilizing Online and Offline Customer Data
Trueffect’s real-time 1:1 targeting provides the ability to read and write to the cookie on every access, which allows advertisers to constantly update user targeting based on new First-Party site data.
Because Trueffect serves ads from within the advertiser domain (e.g., media.advertisername.com), this process then pushes the cookie with First-Party / CRM data into the user / target customer’s cookie space. This enables the advertiser to conduct 1:1 targeting with these unique CRM data attributes from these First-Party cookies.
Keep Your Customer Data Secure with First-Party Technology
First-Party technology keeps advertiser data secure as the First-Party cookies are only readable from within the advertiser’s domain that originally served the cookie.