Financial Services
Challenge
The client believed the return on its digital advertising spend should be greater than it had achieved to date. The company’s previous third-party display solutions were also not able to achieve the desired level of personalization desired for the brand. In addition, the company did not have accurate insight into performance measurement.
Strategy
TruEffect applied its First-Party capabilities to efficiently reach a large portion of the entire U.S. population online. The unique capabilities TruEffect was able to offer included:
- The ability to separate customers from prospects
- Deliver more effective advertising messages by segment
- Optimize media by segment
- Accurately measure web-wide reach and cap reach for maximum efficiency
- Maintain consistent and relevant dialogue with customers and prospects
Results
TruEffect dramatically improved display performance in every measure.
| Success Measures |
|---|
| Increased lift in site visits and attributed sales |
| Identification of audience duplication by site (as high as 65%) enabled media efficiency |
| Accurate reach measurement (overstated by third-party by 3.3X) enabled media optimization |
| TruEffect impression distribution analysis enabled an accurate view of display’s impact on driving new traffic |
| Impression and response insight enabled identification of strongest and weakest sites, leading to maximum media efficiency |
The True Effect
The ability of TruEffect to accurately measure all areas of performance was fundamental to optimizing media, which resulted in both dramatically increased lift and a 30% reduction on cost.
